Our process

During the Insights phase, we challenge the idea and the problem its trying to solve, and make sure we deeply understand it before proposing solutions. We identify market traction for ideas or technologies by defining the customer, problem, and solution while validating key assumptions. By engaging directly with the market, we turn assumptions into facts, reducing the risk of investing in the wrong idea. Once the value proposition is validated, we take a "problem-first" approach, immersing ourselves in the problem space through research, observations, and stakeholder engagement. This ensures we define the right functional requirements to shape the MVP and lay a solid foundation for development.

In the Solutions phase, we develop engineering and design concepts based on functional requirements using human-centered design, brainstorming, and prototyping. Engineering focuses on technical functionality, while design shapes user interaction, aesthetics, and brand identity. This multidisciplinary approach ensures a balance between desirability and feasibility. We select the best concepts through a risk-based design approach, weighing challenges against potential gains, while never losing sight of the legal framework. To reduce uncertainties, we identify key technical and user adoption risks. Feasibility testing with prototypes helps mitigate these risks before making final decisions.

After mitigating the major risks, we finalize the design inputs. These are the requirements essential for shaping the product, including functional, performance, safety, regulatory, usability, and applicable standards. These inputs stem from insights gathered in earlier phases and form the foundation for the system architecture and key component definitions. To make the end solution as tangible as possible, we refine the industrial design and use high-fidelity renders that accurately represent the intended product. Detailed requirements are defined and formalized, covering all legal, safety, performance, regulatory, and usability aspects. Once all approvals are in place, the project is ready to move into the next phase.

The focus in this phase is on developing the best systems into integrated solutions that function seamlessly. Engineering and design come together to create realistic "looks-like;works-like" prototypes, incorporating mechanical, electronics, electrical, and firmware engineering, as well as manufacturability and cost considerations. Rigorous confidence testing is conducted in-house and with pre-compliance labs to ensure a smooth final verification and certification process. This prevents costly tooling mistakes and allows for design finalization. For one-off or low-volume machines, the process often concludes with a factory acceptance test at this stage. For higher volume products, this can already include part and critical process toolings.

With the design finalized, the focus shifts to industrialization, developing and prototyping the production process to ensure scalable and consistent output. This includes creating and testing manufacturing methods, tooling, and supply chains, while producing trial samples for verification. Once both the design and production process are validated, final verification and certification are carried out to confirm market readiness. Trial, pilot, and low-volume runs of verification samples are handled in-house to support early market entry or clinical trial needs.

After the industrialization phase, a design transfer is completed and the development & engineering process is finalized, marking the device as ready for production. We offer in-house production capabilities and also support the transition to large-scale manufacturing through our network of trusted OEM/ODM partners.